In addition to blogging at, Nir’s writing has been featured in The Harvard Business Review, Time Magazine, and Psychology Today. Indistractable received critical acclaim, winning a number of awards. He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.” Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business.
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